In this article, we will look at how to make the most of your sales team with accelerating strategies. If you haven’t already read Part 1 of this series, we recommend you do so before reading further. If you already have, then keep reading as we take this topic to the next level, sales acceleration.
So you’ve got a great team, you’ve given them the right tools, you’ve trained them and are now actively involved in the sales process when and where necessary. Processes and results get a lot more organized and predictable at this level. However you are looking to take things further, to the next level, this is when you employ the use of specialist tools and individuals. The sales mavericks in your team and high level CRM apps such as Digiteam – SalesARM along with a properly planned and implemented strategy could give you the push you need to take your business to the next level. Here are a few steps to take when planning on sales acceleration.
Re-evaluate
You will need to step back and re-evaluate all that is going on in your business. The sales practices, procedures, teams and leads currently in your possession. This will allow you to get a clear picture of where your company stands. A good CRM can bring out those who are not performing up to standards or have lower results that the rest. You will be able to spot and weed out troublesome areas or issues and have a much more deeper understanding of the business and therefore how to improve it.
Strategize
Once you’ve figured out the bugs and bumps on the road to success, it’s time for you to put together a plan of action. Implement a CRM app that can help reorganize and calibrate your sales pipeline, recognising weak spots and focusing on strong connections. Whether it is the fact that your sales team find it difficult to deal with the volume of clients or leads, or if certain processes or practices seem redundant. You will need to address these issues and replace or remove these issues as you see fit.
Customised Content
A large amount of content gets pushed into the faces of customers on a daily basis. It is estimated that the public are exposed to more than 5000 advertisements in a single day. Gone were the times where customers didn’t have immediate access to information, reviews and comments on nearly every product and/or service. To engage with a lead, your sales team will have to have a unique understanding not just of the product, but of the industry they are in and of the leads they are working with. This requires an in-depth study of not just the leads themselves but competitors and what other industries are doing to increase their sales. It is only then that you will have what it takes to build specific, useful and effective content that is targeted towards your leads.
Focus on what’s working
There may be plenty going on in your business that require your attention but to take things to the next level, you will need to focus on what brings results, what works and avoid what doesn’t work or takes too long to give results. Prioritize your leads with the help of efficient CRM apps such as Digiteam – SalesARM which feature the ability to track and follow up on responsive leads.
If you implement and follow through with these pointers, you should start seeing results in your business very soon. It is only consistent and strategic work that brings back equally consistent results. Your business, together with your sales team and the Digiteam – SalesARM CRM app, can break the barriers of mediocrity and grow exponentially.
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